UnconventionArt is a non-profit cultural association that proposes, in the interest of the members and the community, the achievement of the following goals: • promote art in all its genres and forms and implement precise actions for the enhancement and implementation of the cultural offer of the territory in all its expressions; • to promote the qualitative and quantitative improvement of a tourism industry that is profitable and above all sustainable and eco-compatible; • promote the moral and economic well-being of Artists and Creators of Art and Culture through tools for their protection and affirmation of their work; • carry out scientific research activities on new artistic ferments. The association, for the achievement of its goals, stipulates agreements with public administrations, local authorities, public and private organizations and business organizations.
UnconventionART Association is based in Rome but works in the art field on a national and international level, creating partnership and collaboration, for exemple, with the Cannes Film Festival (Italian Pavillon) and Expo Milan 2015-Feeding the Planet. It's main project, Apulia Land Art Festival, is an itinerant landart project that moves from a location to another in the Southern region called Puglia. This year the selected location is the marvelous Alberobello, land of the Trulli, UNESCO heritage, and more specifically at The Red House, a building of the early Twentieth Century that was theater of the segregation and persecution of the Jewish people and of anyone considered dangerous by the Nazis and after became prison for themselves and the Facists after the end of the Second Word War.
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